Understanding Entrepreneurship

Understanding Entrepreneurship - Introduction to...

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Copyright Atomic Dog Publishing, 2006 Copyright Atomic Dog Publishing, 2006 Introduction to Entrepreneurism Introduction to Entrepreneurism
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Copyright Atomic Dog Publishing, 2006 Entrepreneurism refers to the study, understanding, and practice of business as a process from the perspective of the chief executive officer (CEO). It a potent area of study for people who seek to become entrepreneurs. Other career tracks also require knowledge of entrepreneurism; one such being that of the intrapreneur. - An intrapreneur is a person who works within a large corporation and who applies the principles of entrepreneurism to facilitate innovation and growth for the large enterprise.
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Copyright Atomic Dog Publishing, 2006 An entrepreneur is defined as the chief executive officer of his or her organization. There is only one entrepreneur per organization. An understanding of the basic processes and systems of a business is the essence of entrepreneurism.
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Copyright Atomic Dog Publishing, 2006 Three Forms of Management In the history of business, three basic forms of management have evolved: Entrepreneurial management - Focused on growth and an exit strategy Traditional management - Focused on large company issues and challenges Small business management - Focused on stability and maintaining a reliable customer base Overlap occurs among the three forms of management.
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Copyright Atomic Dog Publishing, 2006 Entrepreneurial Management With the Agricultural Revolution came the opportunity to make a profit from managing the barter that arose. Risks were considerable to the person who was willing to undertake the purchase or consignment of agricultural products for barter or sale to geographic areas in which there was a shortage. But along with those risks was the potential for profit. Entrepreneurship was the first form of management.
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This note was uploaded on 02/28/2011 for the course ENTR 3310 taught by Professor Ortega during the Spring '08 term at University of Houston.

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Understanding Entrepreneurship - Introduction to...

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