BUS 360 Project

BUS 360 Project - Individual Project Tax Preparation...

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Individual Project Tax Preparation Service Table of Contents COMPANY OFFERING PRODUCT. ................................................................................................................. 1 Company Description 1 Company Location(s) 1 Other Products Offered 1 Market Areas Sells To 1 PRODUCT BEING MARKETED. ...................................................................................................................... 2 Description of Product 2 Features and Capabilities 2 Product Life Cycle 2 Why Product Selected 2 MARKET OF PRODUCT. ................................................................................................................................... 4 Customers for Product 4 Why Product Needed 4 How Product Used 4 When Product Bought 4 PRODUCT POSITION. ........................................................................................................................................ 5 Competitors Offering Products 5 Competing Products Features/Capabilities 5 How Competing Product Different 5 Competing Products Evaluations 6 All Products Market Share 6 PRODUCT MARKETING CHANNELS. ........................................................................................................... 7 Current Product Marketing Channels 7 Competitor(s) Marketing Channels 7 Advantages/Disadvantages of Current Channels 7 Possible Alternative Channels 8 PRODUCT MARKETING PROGRAM. ............................................................................................................ 9 Overall Marketing Program 9 Program Changes Made 9 Product Advertising Program 9 Product Branding 9 Product Marketing Success 10 EXHIBITS. ........................................................................................................................................................... 11 i
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Individual Project Tax Preparation Service Company Offering Product Company Description H&R Block is considered as the world largest tax filing company. It has been in business since 1955 and has served more than 400 million customers. H&R Block has a tax retail office within five miles of most cities in American. In addition, H&R Block provides franchising opportunities for people who want to own a tax preparation office in their states. H&R has employed about hundred thousand tax professionals and was able to generate annual revenue of $4.1 million in the 2009 fiscal year. Company Location(s) The corporate office is located at 1 H&R Block Way, Kansas City, MO 64105. H&R Block has many locations in the US, Canada, and Australia. One of its location in North Carolina can be found at Raleigh Boulevard Shopping Center, 1100 Raleigh blvd suite 143, Raleigh, NC 27610. Other Products Offered H&R Block provides its customers with three options for their tax preparation needs. One option is for customers to go to a tax retail office and file their returns with the help of a tax professional. The second option is the customer to use the online software to file their taxes
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This note was uploaded on 03/01/2011 for the course BUS 360 taught by Professor Kimbrough during the Spring '08 term at N.C. State.

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BUS 360 Project - Individual Project Tax Preparation...

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