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CASE ANALYSIS GUIDELINESS The use of a case analysis allows us to learn from the experience of other business owners by looking at their stories, their situations, and the outcomes. We can draw unique insights into starting, managing, and growing a business and gain a substantial boost up and over the traditional learning curve. Case Analysis Process 1. Read the case quickly to determine the general theme. 2. Go back and read the case carefully and slowly, noting the key facts as you read, all the while thinking as you would if you were the manager of the particular business. You need to be engaged and involved in the outcome of the decision. 3. Define the basic issues. 4. Identify the relevant areas for analyzing these issues. 5. Review your conclusions, and then formulate a set of recommendations directed at the issues you’ve identified. 6. Develop a problem statement. This is the most important part of the entire process . The most important issues are usually indicated in the opening and closing paragraphs, but be sure to look over the entire case, as other important facts may be
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This note was uploaded on 03/01/2011 for the course MGT 3111 taught by Professor Carter during the Spring '11 term at LSU.

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