E myth report

E myth report - Drew Harrison MGT 3111 Section 2 The E Myth...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Drew Harrison MGT 3111 Section 2 The E Myth Revisited Report In The E Myth Revisited, Michael Gerber discuses how to create or fix your business to function correctly, efficiently, and, most of all, without you there. Overall The E Myth Revisited is a fairly logical and accurate view on how and why businesses start, succeed, and fail. However, not every aspect of the book is applicable to every business, it is more oriented towards brick and mortar service business. He also goes into a more emotional standpoint later on in the book, particularly in part III, which I believe should be kept separate from business. Gerber’s two main emphases in the book are the personalities possessed by business owners and how they interact, and the other is the franchising model and how it can be implemented in small businesses. Gerber says there are three personalities of a business owner, the Technician, the Manager, and the Entrepreneur and all are involved in the process of running a business. The Technician is the doer; in fact, Gerber says that it’s because of the Technician that most business are started. When someone is stricken with an “Entrepreneurial Seizure” as Gerber calls it, the technician thinks that he knows this technical work better than anyone, so he decides to open his own business. The Technician lives in the present, he is only focused on the work that needs to be done and the other two personalities get in the Technicians way. The Technician finds the system “dehumanizing” and as a result becomes hard to manage, putting the Technician at odd
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
with the manager. In a business’s infancy the Technician is the primary personality of a
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/01/2011 for the course MGT 3111 taught by Professor Carter during the Spring '11 term at LSU.

Page1 / 4

E myth report - Drew Harrison MGT 3111 Section 2 The E Myth...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online