syllabus_3111_SP_2011_sections - 1ENTREPRENEURSHIP Mgt....

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1ENTREPRENEURSHIP Mgt. 3111, Sections 1 & 2 12:00-1:30pm; 1:30-3pm – Tues. /Thurs. Spring 2011 Instructor: Carol Carter Office: 3307-B Taylor Hall E-mail: Phone: (225)578-6411 Course Description : Entrepreneurship is a course designed to provide the student with insight and understanding of idea generation and implementation for new business startups. Topics include the nature of entrepreneurship, product/service creation and design, target market identification and market share analysis, the generation of sales revenue forecasts and basic pro forma statements, marketing, promotion, location analysis, and ethics. There will be required exams over the reading material and classroom discussion. Therefore, student command of the readings must be demonstrated in the exams as well as in the context of group projects. The construction of a business feasibility study with a formal presentation along with selected books and written reviews will be required to successfully complete this course. The midterm and final exam format will be announced at a later date. Guest speakers are an integral part of this course. You are encouraged to recommend a business owner you feel would be of interest to our class. I will contact these people to speak to us. Feel free to use your imagination, and if there is a business you are personally interested in learning more about we will try to get someone from that field into our class. Course Objective : To understand the theory, process, and practice of entrepreneurship and how it applies to economic growth and vitality. At the end of the course, it is expected that the student would have the knowledge and practical tools necessary to begin a new business. Personal responsibility and accountability play a large role in the learning model of this course. Group work is required and each member is expected to do whatever is necessary to complete the task and help the other members. Missing meetings, turning in work late for the business plan, or expecting others to take up your slack will not be tolerated, and will be reflected in your individual feasibility plan grade. Required Text
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This note was uploaded on 03/01/2011 for the course MGT 3111 taught by Professor Carter during the Spring '11 term at LSU.

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syllabus_3111_SP_2011_sections - 1ENTREPRENEURSHIP Mgt....

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