One of your primary concerns with this research paper will be audience. You'll want to make it clear who your audience is through the style, topic, and format. For this week, give us a link to website for a product or service that is very consciously targeting a certain group of people. Discuss what the company is, who their audience is, and then analyze the homepage of their site. You'd want to consider the audience: age, race, gender(s), class, and other possibly relevant facts, like religion or special needs. Consider layout, colors, pictures and talk about how it's targeting that audience. Analyze and come to conclusions about how successful you think the page is. Suggestions: Abercrombie, eHarmony, Old Navy, Mountain Dew The website that I decided to write about is the site www.budlight.com . This site refers to a product that is only legal in the United States to people over the age of twenty-one
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This note was uploaded on 03/01/2011 for the course ENC 1102 taught by Professor Colston during the Spring '10 term at Florida State College.