Unformatted text preview: supporting reckless behavior as long as it is for a reason. I think that it isn’t necessarily meant, however, to encourage the reckless behavior but it shows that if you drink milk and something like getting hit by a car happens, you can survive it. The website www.bodybymilk.com seems to aim toward the younger audience, to try and get younger people to be stronger through the idea of drinking milk. I think that the dairy industry aims toward this audience because in the long run, if younger people drink milk then they will be healthier and then they will rely on drinking milk for the rest of their life so that they will keep buying milk. This could help out both sides of the industry where the consumers will gain benefits by being healthy and then the suppliers gain the benefits of the revenue spent by the consumers. I think that it seems to be a win-win situation for both groups....
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- Spring '10
- Dave Mirra, iconic milk mustache