CIBC-18 - should improve their sale in Jamaica and Bahamas...

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CIBC-Barclays – Case 18 Recommendation and Rationale: They should focus on increasing their market share in Jamaica because it has a good economy and it has the largest population in Caribbean presence. They should expand their financial service such as introduce vehicle loan service, because they have a strong brand and public image and that can encourage the customer to apply for this service. This will be a good access to improve the income and increase their market share. Because CIBC is the market leader in credit card sale in Barbados, it
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Unformatted text preview: should improve their sale in Jamaica and Bahamas because they have enough experience. Expanding their customer service such as offering telephone banking or easy access in the internet can boost their competitive advantage. Build strong government and customer relationship. Focus in retail, small business and merchant service in Jamaica. Because their successful strategy in all the West Indies build in this. Scan and monitor the external environment. This will help them to be ready for unexpected changes....
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This note was uploaded on 03/01/2011 for the course ADMS 4900 taught by Professor Jungchinshen during the Spring '10 term at York University.

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CIBC-18 - should improve their sale in Jamaica and Bahamas...

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