GreenHeronToolPresentation - Need for & feasibility of...

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Need for & feasibility of designing, producing & Ann M. Adams, RN, MSN Elizabeth A. Brensinger, MPH
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Market growers for 13+ years at Green Heron Farms
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Initial idea resulted from: Our own experience with tools & equipment Conversations with other women growers at farmers’ markets Affiliations with Pennsylvania Women’s Agricultural Network, Pennsylvania Association for Sustainable Agriculture Backgrounds in public health, nursing
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Company evolution Formed in 2008, to provide high-quality agricultural and gardening tools designed to work with the bodies of women, thereby maximizing comfort, efficiency, productivity and safety. Online survey posted summer 2008 Target: women farmers, market growers, gardeners Data requested: Recommendations for change, potential solutions See www.greenherontools.com for full survey Review of literature Submission of SBIR grant; received April, 2009
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Changing demographics in  U.S. agriculture 1997-2002 4% in number U.S. farms 13% in farms operated by women 2002-2007 29% in farms operated by women, compared to 3.6% increase in all U.S. farms U.S. Department of Agriculture: 75% of U.S. farms could be owned or co-owned by women by 2014
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Women’s farms – trends  “Small”: 53.5% between 1 and 49 acres (U.S. Census of Agriculture, 2007) Characteristics (Charney, 2005) Diversified Sustainable / organic Part-time vocation Value-added Direct-marketed Less mechanized Average age of woman farmer: 52.6 (USDA)
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a global view Rural women produce half of the world’s food and 60%
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This note was uploaded on 03/01/2011 for the course IE 597b at Pennsylvania State University, University Park.

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GreenHeronToolPresentation - Need for & feasibility of...

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