lec11_10_ed - 1 IE 597b – Human Centered Product Design...

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Unformatted text preview: 1 IE 597b – Human Centered Product Design < Joint Lecture via Satellite > w Seoul National University, Seoul, S. Korea M. Yun Lecture 9, 2009. 10. 13. 2 Building a case though Storytelling Good Design = Good Communicating 80% of design is communicating Communicating with Users Communicating with other/different designers Communicating with Market Sensors (it can be either People or Data) Designer Encode Message Receiver Decodes Message Potential Noise and Distortion Return Message encode and sent Channel 3 STOKKE 4 Methods used in Needs Analysis – general classification • Questionnaire • Interview (FGI) Needs Exploration Customer • Field Survey • Diary Keeping • Ethnographic Study • Product Use Test • Task Analysis • Innovative Panel • Lead User Innovation • Analytic Attribute Approach • Scenario Analysis • Group Creativity Technique 1. Q&A 1. Q&A 2. Observation 2. Observation 3. Experiment 3. Experiment 4. User Involvement 4. User Involvement 5. Skunk Works 5. Skunk Works 5 Needs are approached differently from life cycles Product Life Cycle and Product Life Cycle and User User Needs Needs A Identifying Implicit Needs • Trend Analysis • Scenario & Persona • Analytic Attribute Approach User Needs Analysis and Verificaiton B C Needs ( I mpl i ci t Needs) Cor e Compet i t i ven ess New t o t he Wor l d Gr owt h t Mat ur i t y Decay • Technol ogy • Funct i on • Per f or manc e/ Qual i t y Compl ai nt s Di f f er ent i a t i on Di f f er ent i a t i on I mpr essi on • Val ue- added • Usabi l i t y • Desi gn • Br and- I mage- i mpr essi on • Pr i ce “Hi gh Tech” “Hi gh Touch” “Hi gh I mage” A B C Identifying Explicit Needs • VOC • Survey & Interview Problem-based Ideation Understand Customer Perception • Quality Engineering • Design • Human Factor & Ergonomics Kansei Engineering 6 Customer Tools for New Product Development (from ref. No. 12) 7 User Needs Analysis User Characterization and Target User Groups Task Analysis & selection of task Situational Analysis Acceptance Criteria System Acceptability Social Acceptability Practical Acceptability Cost Compatibility Reliability Usefulness • Utility • Usability – Easy to Learn, Efficient to Use, Easy to Remember, Few Errors – Subjectively Pleasing 8 Observation Task analysis, Questionnaires, Interviews Focus Group Interviews Observations of free use (ethnography) Usability Testing/Evaluation Product Evaluation “Quick & dirty observations” field studies and controlled environments (lab. usability studies) Example Framework:- Who is present? - What is their role? - What is happening? - When does the activity occur?...
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This note was uploaded on 03/01/2011 for the course IE 597b at Pennsylvania State University, University Park.

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lec11_10_ed - 1 IE 597b – Human Centered Product Design...

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