lec0903v2 - 1 IE 597b Human Centered Product Design...

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Unformatted text preview: 1 IE 597b Human Centered Product Design < Joint Lecture via Satellite > w Seoul National University, Seoul, S. Korea M. Yun M. Yun Lecture 3, 2009. 9. 3. 2 Course Overview HCD Cycle in Opportunity Identification HCD Cycle in HCD Cycle in Opportunity Identification Opportunity Identification Module 1 HCD Cycle & NPD (Concept Evaluation) HCD Cycle & NPD HCD Cycle & NPD (Concept Evaluation) (Concept Evaluation) Module 2 UCD & Acceptance (Usability, Cultural Acceptance) UCD & Acceptance UCD & Acceptance (Usability, Cultural (Usability, Cultural Acceptance) Acceptance) Module 3 UCD and Affect (Kansei Engineering) UCD and Affect UCD and Affect (Kansei Engineering) (Kansei Engineering) Module 4 Context of Use NPD/NSD Opportunity Idea Evaluation Concept Definition Concept Evaluation and Selection User Preference Craftmanship Usability Evaluation Product Improvement New Product Development U Requirement Analysis Context Analysis Task Analysis Affective Engineering Scenario & Storytelling Morphological and Heuristic Evaluation Usability Principles Ergonomic Design Affect & Kansei U Observation U Research Scope of the lecture 3 Boeing 787 Dreamliner Case 4 User Involvement in the Product Creation Process User Involvement in the Product Creation Process Users can become involved in a direct and productive way right through the design process--from the very start until the design is finally complete. The video from *** Corporate Design demonstrates the work of the Applied Ergonomics Group of *** Corporate Design. Clips from real observations are used to demonstrate the range of methods used by the group. Those shown methods are: Field Studies User Workshops Interviews Private Camera Conversations Think Aloud Protocols Experiments First hand experience of users opinions and attitudes is essential in the process of creating useful, usable products 5 A bathroom in Stockholm, Sweden 6 From inside 7 Technology Roadmap Technology Tree QFD TRIZ Quality Monitoring DOE Customer Feedback Idea Generation Goal Setting Product Market Long Term Plan Objectives Customer R & D Links to Product Strategy & Other Operation Analysis of Market Potential Source: SAIT Product Development is inherently collaborative Many IE techniques are widely used in the fields The process is cery much standardized across industry echnology Development and Product Development Cycle 8 Five Design Characteristics (M. Rautberg, Endhoven Univ., 2003) Three Elementary Activities The complex activity called designinginterconnects activities: imaging, presenting,and testing/evaluation . Two Types of Information Information used in designing tends to be useful in two ways: as a heuristic catalyst for imaging and as a body of knowledge for testing ....
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This note was uploaded on 03/01/2011 for the course IE 597b at Pennsylvania State University, University Park.

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lec0903v2 - 1 IE 597b Human Centered Product Design...

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