lec0915v1_ed - 1 IE 597b Human Centered Product Design <...

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Unformatted text preview: 1 IE 597b Human Centered Product Design < Joint Lecture via Satellite > w Seoul National University, Seoul, S. Korea M. Yun Lecture 5, 2009. 9. 15. 2 Course Overview HCD Cycle in HCD Cycle in Opportunity Identification Opportunity Identification Module 1 HCD Cycle & NPD HCD Cycle & NPD (Concept Evaluation) (Concept Evaluation) Module 2 UCD & Acceptance UCD & Acceptance (Usability, Cultural (Usability, Cultural Acceptance) Acceptance) Module 3 UCD and Affect UCD and Affect (Kansei Engineering) (Kansei Engineering) Module 4 Cont ext of Use NPD/ NSD Oppor t uni t y I dea Eval uat i on Concept Def i ni t i on Concept Eval uat i on and Sel ect i on User Pr ef er ence Cr af t manshi p Usabi l i t y Eval uat i on Pr oduct I mpr ovement New Pr oduct Devel opment U Requi r ement Anal ysi s Cont ext Anal ysi s Task Anal ysi s Af f ect i ve Engi neer i ng Scenar i o & St or yt el l i ng Mor phol ogi cal and Heur i st i c Eval uat i on Usabi l i t y Pr i nci pl es Er gonom i c Desi gn Af f ect & Kansei U Obser vat i on U Resear ch Scope of the lecture 3 International Standards on UCD ISO13407 : Human-centered design process (ISO, 1999) ISO TR 18529 : Human centered lifecycle process descriptions (ISO, 2000) Four principles of human-centered design - Active Involvement of Users - Appropriate Allocation of Function - Iterative Design - Multi-disciplinary Design Plan the user-centered process Specify the Context of use Evaluation against requirement Specify user & organizational requirements Produce design solution Meets requirements 4 Example: Shopping Cart by IDEO Modular Shopping Cart - No baskets - HOOKS 5 AFFORDANCE by J.J. Gibson from AFFORD Affordance: a relationship between the object and the organism (person) that is acting on it Chairs: sitting Tables: placing things on it Soccer balls: kicking, throwing, or bouncing Knobs/buttons: turning/pushing White wall: ? Relativity Chair child/adult Rock what the user perceives vs. what is actually true real affordance perceived affordance a realistic painting of a door on a wall perceived but not real a cupboard door without perceivable handle real but not perceived Perceived Affordance &#136; &#142; Real Affordance = Perceived Affordance 6 Works Well Looks Good Good Design Aesthetics Ergonomics Good Design (K. Nah, 2006) Emotion Logic Feels Great Pride Emotion + Logic Good Business 7 Juicy Salif, Alessi 1990 Lemon Squeezer Dr. Skud, Alessi 1998 Fly-swatter Good Design 8 Computer Stories "Computers in the future may weigh no more than 1.5 tons." -- Popular Mechanics, forecasting the relentless march of science, 1949...
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This note was uploaded on 03/01/2011 for the course IE 597b at Pennsylvania State University, University Park.

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lec0915v1_ed - 1 IE 597b Human Centered Product Design <...

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