lec0929v1 - 1 IE 597b – Human Centered Product Design...

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Unformatted text preview: 1 IE 597b – Human Centered Product Design < Joint Lecture via Satellite > w Seoul National University, Seoul, S. Korea M. Yun M. Yun Lecture 5, 2009. 9. 15. 2 Building a case though Storytelling Good Design = Good Communicating ¢ 80% of design is communicating ¢ Communicating with Users ¢ Communicating with other/different designers ¢ Communicating with Market Sensors (it can be either People or Data) Designer Encode Message Receiver Decodes Message Potential Noise and Distortion Return Message encode and sent Channel 3 STOKKE 4 Story, Metaphor, Symbol ¡ Storytelling ¢ provides fast understanding of complex situation ¢ Provides guidance on action and provokes action ¢ Provides the force for change ¡ Metaphors have strong and persistence impact on organization and its people (GE= local grocery store) ¡ Symbolism : people decode intentions through non-verbal communication, action, and behavior ¡ Informal communication: ¢ more interaction than formal, authoritative channel, ¢ provides more direct and humane communication 5 Famous Cases from the text and other sources ¡ IPOD…several cases can be generated (Platform, Intellectual Property, Design, User Interface) ¡ Mac Book and other Laptop and Tablet PC ¡ Orpheus Chamber Orchestra ¡ Gore-Tex ¡ Fast food restaurant and its future ¡ Braun, Phillips etc…home appliances ¡ OXO hand tools ¡ Dell and eCommerce ¡ J.K. Rowling and Harry Porter series ¡ Sports Products, NIKE… ¡ Super stores, Target, Costco, Walmart etc ¡ Zork and wine closures ¡ Dow Corning and innovation products and management of knowledge in enterprises ¡ Disney and Pixar Products ¡ story by Pfizer ¡ P&G Products ¡ Of course, Mobile Phone Stories ¡ Coca cola, Drinks and health drinks ¡ Various rehabilitation Products wheel chairs, tools, etc… ¡ Shimano wheels and bicycles and future of leisure products ¡ Automobiles, Automobiles, Auytomobiles, BMW Mini etc… ¡ Amazon, ebay twitter etc…web sites 6 Case Study Orientation ¡ Build a Case through Storytelling ¡ Choose a theme = product or service ¡ Choose a scenario = required data, material and reference ¡ In group activities ¢ to define tasks ¢ to assign tasks ¢ synthesize the assignments ¡ Example Outline ¢ History of (company, product, market, device) ¢ Background (Motivation of development, Key drivers, Technical backgrounds) ¢ Market Info. (Market Trends, Market Size, Market Shares) ¢ Success/Failure Story (Beginning, Development, Propagation, End) ¢ Main Tools/Approaches/Methods used in the product/service/device development ¢ Elements of Fun and Entertainment ¢ Lessons Learned ¢ How it can be used to develop your own product/service/device 7 Case Suggestions from our course ¡ It is not necessary for the case to be related to Projects ¡ It is recommended to have case studies to be fitted well with projects later ¡ It helps if the case study can be used in the project later....
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This note was uploaded on 03/01/2011 for the course IE 597b at Pennsylvania State University, University Park.

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lec0929v1 - 1 IE 597b – Human Centered Product Design...

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