lec1013 - IE 597b Human Centered Product Design < Joint...

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1 IE 597b – Human Centered Product Design < Joint Lecture via Satellite > w Seoul National University, Seoul, S. Korea M. Yun Lecture 9, 2009. 10. 13.
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2 Building a case though Storytelling Good Design = Good Communicating 80% of design is communicating Communicating with Users Communicating with other/different designers Communicating with Market Sensors (it can be either People or Data) Designer Encode Message Receiver Decodes Message Potential Noise and Distortion Return Message encode and sent Channel
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3 STOKKE
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4 Methods used in Needs Analysis – general classification Questionnaire Interview (FGI) Needs Exploration Customer Field Survey Diary Keeping Ethnographic Study Product Use Test Task Analysis Innovative Panel Lead User Innovation Analytic Attribute Approach Scenario Analysis Group Creativity Technique 1. Q&A 1. Q&A 2. Observation 3. Experiment 3. Experiment 4. User Involvement 4. User Involvement 5. Skunk Works 5. Skunk Works
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