PPF.501.Abigail DM Company

PPF.501.Abigail DM Company - ABIGAIL DIRECT MARKETING...

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ABIGAIL DIRECT MARKETING COMPANY You are called in to consult for the Abigail Direct Marketing Company (ADMC). The company is a direct marketing / mail order firm that takes orders by mail or, with an “800 number,” by phone. ADMC has been receiving complaints from several customers about how long it has taken for customers to receive the merchandise they ordered. In the language of ADMC (and the entire direct/database marketing industry), this is the time it takes for orders to flow through your direct marketing fulfillment process . The fulfillment process includes order taking, order processing, warehousing issues, various aspects of customer service (e.g., ensuring that the customer receives the correct size, color, and fabric of a shirt), and ultimately getting the product to the purchaser. After some studying, you suspect that bottlenecks are occurring at the warehouse stage with respect to the picking of individual items in a multiple-item order, and packing them together. In the past, the time from the order
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This note was uploaded on 03/02/2011 for the course PPF 501 taught by Professor Keating during the Spring '11 term at Bentley.

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PPF.501.Abigail DM Company - ABIGAIL DIRECT MARKETING...

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