PENG_English

PENG_English - J Ö N K Ö P I N G I N T E R N A T I O N A...

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Unformatted text preview: J Ö N K Ö P I N G I N T E R N A T I O N A L B U SI N E SS S C H O O L JÖNKÖPING UNIVERSITY Ev al u at i o n o f IT­ i n v es t m en t s A case study of the PENG­model Bachelor’s thesis within Business Administration Author: Bengtsson Marcus Wredenberg Daniel Tutor: Cäker, Mikael Teh, Caroline Jönköping January 2008 I N T E R N A T I O N E L L A H A N D E L S H Ö G SK O L A N Högskolan i Jönköping Ut v är d er i n g av IT­ i n v es t er i n g ar En fallstudie av PENG­modellen Filosofie kandidatuppsats inom Företagsekonomi Författare: Bengtsson, Marcus Wredenberg, Daniel Handledare: Cäker, Mikael Teh, Caroline Jönköping januari 2008 Bachelor’s thesis in Business Administration Title: Evaluation of IT­investments–A case study of the PENG­model Author: Bengtsson Marcus, Wredenberg Daniel Tutor: Cäker Mikael, Teh Caroline Date : [ 2008­01­15] Subject ter ms: PENG, IT­evaluations, Benefit­evaluations Abstract Three senior consultants, that primary work with organisational development and project management has created a model, named PENG, specially adjusted for evaluation of IT- investments. The purpose of this model is to evaluate both the financial and the “softer” values of IT. According to IT’s major role of supporting the business concept, “soft” val- ues like; improved customer service, fewer complaints, more reliable deliveries and et cete- ra becomes very important. An interesting feature of the PENG-model is that it promises to, as the name indicates (PENG means coin in Swedish), transform all aspects of IT into monetary terms. This makes it possible to quantifiably measure all the aspects of IT, not just the ones that can be counted for as reduced costs. This attribute makes PENG differ- ent compared to other models that we have found. In this thesis we have chosen to study how the use of PENG affects evaluations of IT-investments, by focusing on both restrict- ing and enabling aspects. The studies that have been performed are mainly based on qualitative methods. We have used a literature study to see which aspects that are of most importance when evaluating IT. Further on we have studied descriptions, by the originators of PENG, to see how an actual evaluation process is supposed to be done. Based on this we have performed an in- terview at Kalmar county council, who have used and are using the model in several of their IT-projects, in order to see how PENG serves in real life situations. We have found out that the PENG-model certainly has good intentions in capturing the complexity inherent in IT, by valuing “soft” and “hard” aspects and for illustrating an in- vestment from different perspectives. The model involves a working procedure consisting of ten steps that serves as a guideline for the evaluator. However, the model lacks a clear framework describing how the actual work in each step shall be performed....
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PENG_English - J Ö N K Ö P I N G I N T E R N A T I O N A...

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