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Unformatted text preview: 3. Scale: Advantages related to size; economies of scale 4. Switching Costs and Data: Costs consumer incur by switching providers 5. Differentiation: Be different; move away from being commoditized 6. Network Effects: When the value of a product or service increases as its number of users expands. 7. Distribution Channels: The path through which products or services get to customers 8. Patents. Role of Technology: • Technology can play a key role in creating and reinforcing assets for sustainable advantage . This includes: a. Enabling an imitation resistant value chain b. Strengthening a firm’s brand c. Collecting useful data d. Establishing switching costs e. Creating a network effect f. Creating or enhancing a firm’s scale advantage g. Enabling product or service differentiation h. Offering an opportunity to leverage unique distribution channels....
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- Spring '08
- Marketing, industry averages Operational, scale advantage Enabling