Session 4 - Click to edit Master subtitle style Class 4...

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Unformatted text preview: Click to edit Master subtitle style 3/3/11 Class 4 - BMGT301 BMGT301: IT & Strategy: Part 1 Spring 2011 Week of February 7th Class 4 - BMGT301 - IT and Strategy - Basics 1 3/3/11 Class 4 - BMGT301 Please create your blog and send the link to: [email protected] (section 501) [email protected] (section 601) Group formation (6 students/group) is due on Feb. 14th ; once you choose your topic, please send an email to the above gmail account. Topics are assigned on first come first served basis Class 4 - BMGT301 2 Reminders 3/3/11 Class 4 - BMGT301 Please create your blog and send me an email with the link; use the gmail account. Due February 14th Class 4 - BMGT301 3 Blogs 3/3/11 Class 4 - BMGT301 Systems? Variables and Parameters? TPS, MIS, DSS and ESS? Class 4 - BMGT301 4 Review of Last Class 3/3/11 Class 4 - BMGT301 Understand the concept of strategy and competitive advantage Understand the ways that IT helps create competitive advantage Class 4 - BMGT301 5 Learning Objectives 3/3/11 Class 4 - BMGT301 ◦ (1950s) But what is it good for…?  “I think there is a worldwide market for maybe 5 computers” (TJ Watson Sr. then president of IBM) ◦ (1960-early 1970s) Back office automation  IT Management = Control costs ◦ (late 1970s-early 1980s) Enterprise Computing  “There is no reason for anyone to have a computer in their home” (Ken Olson, co founder of Digital Equipment Corporation) Class 4 - BMGT301 6 Business Value of Computers: A History 3/3/11 Class 4 - BMGT301 ◦ (late 1980s) First Inter-organizational Systems  Electronic Data Interchange (EDI) (We now call this B2B eBusiness)  Improve Operational efficiency  Lock customers in ◦ (early 1990s) Organizational Computing  Reengineering  “Don’t automate, obliterate”  Computer supported collaborative work ◦ (late 1990s) The promise and distraction of eBusiness Class 4 - BMGT301 7 Business Value of Computers: Modern History 3/3/11 Class 4 - BMGT301 Class 4 - BMGT301 8 3/3/11...
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This note was uploaded on 03/02/2011 for the course BMGT 301 taught by Professor Wang during the Spring '08 term at Maryland.

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Session 4 - Click to edit Master subtitle style Class 4...

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