Strategy and Value Chain

Strategy and Value Chain - Strategy and Value Chain BMGT...

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Strategy and Value Chain BMGT 301 (From Laudon and Laudon) Define and describe the value chain model. The value chain model highlights specific activities in the business where competitive strategies can best be applied and where information systems will most likely have a strategic impact. The model identifies specific, critical leverage points where a firm can use information technology most effectively to enhance its competitive position. The value chain model views the firm as a series of basic activities that add a margin of value to a firm’s products or services. The activities are categorized as either primary or support activities. Primary activities are most directly related to production and distribution of the firm’s products and services, which create value for the customer. Support activities make the delivery of primary activities possible and consist of organization infrastructure. A firm’s value chain can be linked to the value chains of its suppliers, distributors, and customers. Explain how the value chain model can be used to identify opportunities for
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This note was uploaded on 03/02/2011 for the course BMGT 301 taught by Professor Wang during the Spring '08 term at Maryland.

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Strategy and Value Chain - Strategy and Value Chain BMGT...

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