DataAnalysisEURUNI

DataAnalysisEURUNI - of 77 Business analysis/social...

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Unformatted text preview: of 77 Business analysis/social research • Goal : – Identify business needs and determine solutions to business problems – See where the business stands in relation to competitors – Measure strengths and weaknesses – Analyse trends across time – Determine if objectives have been met • To do : collect, describe, analyse and use data for business decision making, strategic planning, forecasting 11.10.2010 1 of 77 Methods of data collection • Observation: The direct study of a behavior by watching the subjects without interruption (manufacturing processes, financial flow in a banking system, job interview) • Secondary Research: Use data already collected (records, market research, past sales data, newspaper stock prices) • Direct Measurement /Experiment: Directly counting, testing, or measuring data • Survey: A set of questions that identify descriptive or behavioral characteristics, and/or opinions of a respondant • Census: A census is a study that obtains data from every member of a population • Brainstorming: enables people to suggest ideas at random 11.10.2010 of 77 Methods of data collection • Observation: The direct study of a behavior by watching the subjects without interruption (manufacturing processes, financial flow in a banking system, job interview) • Secondary Research: Use data already collected (records, market research, past sales data, newspaper stock prices) • Direct Measurement /Experiment: Directly counting, testing, or measuring data • Survey: A set of questions that identify descriptive or behavioral characteristics, and/or opinions of a respondant • Census: A census is a study that obtains data from every member of a population • Brainstorming: enables people to suggest ideas at random 11.10.2010 2 of 77 Survey Analysis • Is one of the most commonly used research method • Measures public opinion, customer/employee satisfaction • Evaluates proposed changes, or whether a change was successful • Studies a wide range of social and cultural issues • Used by market researchers and organizations, managers, scholars 11.10.2010 3 of 77 Case Study The manager of St. Anna Health Center, and his team, decides to analyze why health services are not being utilized, despite the fact that the center's location is more convenient to the community than other centers. 11.10.2010 4 of 77 Case Study: Steps in quality improvement Steps in quality improvement Identify the problem Describe the problem Analyze the problem 11.10.2010 5 of 77 Case Study: Identifying the problem Three tools are used to understand why people have not been using the health center's services: – Brain storming – Prioritization matrix – Surveys 11.10.2010 6 of 77 Case Study Identifying the problem: Brainstorming • Group of 10 users asked: In your opinion, what are the quality problems that the health center is facing?...
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This note was uploaded on 03/02/2011 for the course ECON 101 taught by Professor Xatzis during the Spring '11 term at Thessaloniki.

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DataAnalysisEURUNI - of 77 Business analysis/social...

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