F. I. Herzberg, 76, Professor And Management Consultant - New York Times

F. I. Herzberg, 76, Professor And Management Consultant - New York Times

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HOME PAGE TODAY'S PAPER VIDEO MOST POPULAR TIMES TOPICS MOST RECENT Help Register Now Login Search All NYTimes.com ADS BY GOOGLE F. I. Herzberg, 76, Professor And Management Consultant By BARNABY J. FEDER Published: February 01, 2000 Frederick I. Herzberg, a psychologist who became one of the most influential management teachers and consultants of the post-World War II era, died in Salt Lake City Jan. 19 from a heart attack and injuries sustained in a related fall, according to Mark Herzberg, his son. He was 76. Mr. Herzberg challenged assumptions that workers are motivated primarily by money and other tangible benefits. He argued that while low pay and uncomfortable working conditions could make employees so dissatisfied that they would perform poorly, fixing those problems was not enough to create effective labor forces. He called such factors in worker satisfaction ''hygiene.'' To truly motivate workers, Mr. Herzberg said, companies needed not only to achieve acceptable hygiene levels but also to institute practices that made people happy. His research pointed to
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