Case Carrefour.docx - Case Study Carrefour u2013 Which Way...

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Case Study Carrefour – Which Way to Go? Wal-mart’s biggest global competitor is the big French retailer Carrefour, a firm that has hypermarkets, big stores offering a variety of goods. It has made large investments around the globe in Latin America and China. But not all is well as competitors taking market share in its home market, for instance. There has been even speculation of a takeover by Wal-Mart or Tesco, an English chain. Mr. Barnard has been ousted after heading the company for 12 years; he was replaced by Jose Luis Durant who is of German-Spanish descent. Although the global expansion is cited by some as success, it could be even a big mistake. It withdrew from Japan and sold 29 hypermarkets in Mexico. Carrefour also had problems competing with Tesco in Slovakia and the Czech Republic. In Germany, the company faced tough competition from Aldi and Lidle, two successful discounters. On the other hand, it bought stores in Poland, Italy, Turkey and opened new stores in China, South Korea and Columbia. Carrefour has become more careful in selecting markets. The company was eager to enter the Indian market, but found out in late 2006 that Wal-Mart would do so as well. When Carrefour, one of the largest food retailers in the world, expanded its presence of hypermarkets across three continents, they hired security system integrator UTI to establish loss prevention systems within their unique shopping environment. The security company met the challenge, providing one of the most secure hypermarkets, equipped with state-of-the-art video surveillance equipment from American Dynamics. Created in 1959, Carrefour has grown from a single supermarket in France’s Haute-Savoie region to more than 11,080 stores in 29 countries.

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