MarketingStrategyVisitLondon

MarketingStrategyVisitLondon - 1 A visit of Visit London...

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1 A visit of Visit London and Pepsi Corporation
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2 Table of Contents I. Visit London i. Company Profile ii. Business Operations iii. Marketing Strategies II. Pepsi Corporation i. Company Profile ii. Business Operations iii. Marketing Strategies III. Summary IV. Recommendations V. Conclusion VI. Bibliography
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3 Visit London Company Profile Visit London is the official organization for London and a private company which was established in 1963. This employs around 100 staff under the management of their Chief Executive James Bidwell. It is funded by commercial activity and partnership subscription and receives public funding from the Department of Culture, Media and Sport via the Mayor of London and the London Development Agency and London Councils. Its aim is to promote the capital’s exciting city and its tourist spots to both domestic and international visitors. It also advocates quality improvements to tourism infrastructure and services and it works to maximize the benefits of tourism for the people in London and their local economy. The quality assessment of Visit London involves Public Affairs, Marketing, Partnership, Travel and Trade and Press. Its role is to promote and market London to leisure and business visitors, to advocate quality improvements to tourism services, to maximize the benefits of tourism for the local economy and to work closely with a number of key partners. Visit London regards sustainability and tackling climate change as key strategic issues. They are committed to implementing of an effective environmental management system to increase their effectiveness and efficiency. Their policy is to eliminate environmental risks to their employees by conducting operations to fully comply with applicable laws and regulations, to continuously improve business processes, to minimize production of waste by developing a sustainable purchasing policy and by minimizing the impact the work- related travel (http://corporate.visitlondon.com/).
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4 Business Operations The award-winning campaigns of Visit London have helped London’s overseas market succeed over time and it has brought economic benefits into the visitor economy. The campaign targeted domestic audience – bringing visitors from all over UK to the capital and also encouraging the local visitors to make the most of the city. This organization has also been engaged in a major drive to bring more cultural events to the city to make the most of the benefits to mount up from the London 2012 Olympic and Paralympics Games. They have already identified the environmental impact of their activities and have achieved a 63% reduction in the amount of office paper used per person, a 29% increase in the proportion of waste which is recycled; and a 50% increase in the number of PCs and monitors switched off out of work hours (http://corporate.visitlondon.com/). Marketing Strategy
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This note was uploaded on 03/02/2011 for the course BUS 400 taught by Professor Katharyn during the Spring '11 term at Deep Springs.

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MarketingStrategyVisitLondon - 1 A visit of Visit London...

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