Exaple Ford - Ford Motor Company Analysis 1 Running Head:...

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Ford Motor Company Analysis 1 Running Head: Ford Motor Company Analysis Ford Motor Company Business and Financial Reporting Customer Inserts His/her Name University Name
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Ford Motor Company Analysis 2
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Ford Motor Company Analysis 3 INTRODUCTION Ford Motor and Credit Company is the second largest manufacturer and second largest finance company in the world where its facilities, plants, productions and operations are spread in over 100 countries across the world. The company was founded by Henry Ford and started by establishing Detroit Automobile Company in 1899 which later came to be known as Ford Motor Company after some expansions. The core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo and Mazda. It has also established a financing business for automotive financing and is called Ford Motor Credit Company. The four key priorities of the company include operating the business profitably, developing new products according to customer needs and wants, improving the balance sheet through proper financing and finally working as a global team in order to improve the efficiency of the business (Ford Motor Company, 2002). ORGANIZATIONAL CORE COMPETENCIES Before talking about the core competencies of the Ford Motor Company, it is important to know what core competency essentially means. Core competencies are basically the prominent skills, functions, characteristics and assets possessed by a company which makes it prominent in the market place. Examples include excellent customer service, product development, information networking etc. The core competencies seen in the Ford Motor Company include their manufacturing and distribution network since it extends to over 100 countries across the globe which is excellent. Moreover, the automotive brands and lavish designs also add to their strengths and core competency. In addition to this, the company’s quality assurance and customer service plus their excellent marketing campaign is a part of their core competency. In the financing segment of the business, diversity is a part of the company’s
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Ford Motor Company Analysis 4 core competency since they finance their automotive operations through diverse sources of funding. Due to these core competencies, the company is able to attain a competitive edge from its competitors in the industry and has a positive effect on the overall industry (Banham and Newman, 2002). According to me, core competencies are essential things on which a company should work on as soon as it establishes itself. Ford also needs to focus on its strong core competencies and work on its weaknesses in order to be more profitable and successful. MARKETING STRATEGY AND TACTICS While analyzing the marketing strategy of the Ford Motor Company it is seen that their marketing practices are based on maintaining close and long-term relationships with the customers in order to become profitable. Products and marketing campaigns are designed in a way to influence the customers into making the purchase. In the recent years, Ford’s marketing
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Exaple Ford - Ford Motor Company Analysis 1 Running Head:...

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