Unformatted text preview: need. In undifferentiated marketing, the firm ignores segment differences and goes after the whole market with one offer. In differentiated marketing, firm operates in several markets and designs different products for each. • Segment-by-segment invasion plans • A company would be wise to enter one segment at a time. • Mega marketing is the strategic coordination of economic, psychological, political, and public relations skills, to gain the cooperation of a number of parties in order to enter or operate in a given market. • Marketers must target segments carefully to avoid consumer backlash....
View Full Document
This note was uploaded on 03/02/2011 for the course MRKT 685 taught by Professor Choi during the Spring '11 term at Rutgers.
- Spring '11