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Unformatted text preview: need. In undifferentiated marketing, the firm ignores segment differences and goes after the whole market with one offer. In differentiated marketing, firm operates in several markets and designs different products for each. Segment-by-segment invasion plans A company would be wise to enter one segment at a time. Mega marketing is the strategic coordination of economic, psychological, political, and public relations skills, to gain the cooperation of a number of parties in order to enter or operate in a given market. Marketers must target segments carefully to avoid consumer backlash....
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- Spring '11