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Unformatted text preview: do not reflect a proportional difference in costs. First-degree price discrimination: the seller charges a separate price to each customer depending on the intensity of his or her demand. Second-degree price discrimination, the seller charges less to buyers who buy a larger volume. Third-degree price discrimination, the seller charges different amounts to different classes of buyers. Customer-segment pricing: Different customer groups pa different prices for the same product or service. Product-form pricing: Different versions of the product are priced differently, but not proportionately to their costs. Image pricing: Price the same product at two different levels based on image differences. Channel pricing Location pricing Time pricing Yield pricing offers discounted but limited early purchases, higher-priced late purchases, and the lowest rates on unsold inventory just before it expires....
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- Spring '11