Marketing Ch16

Marketing Ch16 - C hapter 16 M anaging Retailing...

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Chapter 16: Managing Retailing, Wholesaling, and Logistics Retailing includes all the activities in selling goods or services directly to final consumers for personal, nonbusiness use. Retailers position themselves as offering one of four levels of service, self-selection, limited service, or full service. Nonstore selling falls into four major categories: o Direct selling, also called multilevel selling and network marketing, is a multibillion-dollar industry, with hundreds of companies selling door-to-door or at home sales parties. o Direct marketing has roots in direct-mail and catalog marketing; it includes telemarketing, television direct-response marketing, and electronic shopping. o Automatic vending (vending machines). o Buying service is a storeless retailer serving a specific clientele who are entitled to buy from a list of retailers that have agreed to give discounts in return for membership. Corporate retailing is corporately owned retailing outlets that achieve economies of scale, greater purchasing power, wider brand recognition, and better-trained employees. Corporate chain store: two or more outlets owned and controlled, employing central buying and
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This note was uploaded on 03/02/2011 for the course MRKT 685 taught by Professor Choi during the Spring '11 term at Rutgers.

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Marketing Ch16 - C hapter 16 M anaging Retailing...

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