Chapter 3 Qs

Chapter 3 Qs - Effective Fall 2009 CUL 202A Jenece Johnson...

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Effective Fall 2009 CUL 202A Jenece Johnson BAR AND BEVERAGE SERVICE Chapter Questions: Chapter Three COPYRIGHT 2009 1. Why is it important to design the physical environment of a bar with a particular customer in mind? a. These are the people you want to attract and serve; they are going to pay your bills. They are the focal point. 2. In just a few words describe the colors, lighting, sound levels, and furnishings you might use to set the mood in a: a. Casual family restaurant- Natural, feel good music, semi- bright b. Latin dance club- Upbeat, fast, red or orange, medium lit c. Cocktail lounge- Mellow, dark lit, smooth music 3. What does the term market segment mean? Why is this concept important in developing a plan for a new bar? a. A sub- group of the total customer market having similar needs, attitudes, and lifestyles. Because research will help your bar, adjust to their style and needs. They will be paying your bills. 4.
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Chapter 3 Qs - Effective Fall 2009 CUL 202A Jenece Johnson...

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