Chapter 5 Qs

Chapter 5 Qs - Jenece Johnson Bar & Beverage cfw_Thur....

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Jenece Johnson 1. You know now that white goods outsell brown goods. In your opinion what would it for the brown-goods producers to change this long time trend? a. I think that if the brown good producers would start advertising that brown is much smoother than the white goods. Also, if they explain that white goods have just as much alcohol as the brown goods. The misconceptions about brown and white needs to be cleared up. 2. Trace the history of the popularity of vodka in the U.S. market. How do you explain it? a. I feel that it was the new thing to do. They thought it was the right thing to do and they even called is “water of life.” Drinking vodka became a normal thing to Americans and also they thought that since it was so light in color that it did not contain as much alcohol. 3. What is a neutral spirit, and how is it used? a. Neutral spirits are spirits distilled at 190 proof or above; almost pure alcohol, with no distinct flavor or odor characteristics; used in blending to make other
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Chapter 5 Qs - Jenece Johnson Bar & Beverage cfw_Thur....

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