social psych feb 10 notes

social psych feb 10 notes - Social Psych - feb 10 The...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Social Psych - feb 10 The Nature of Attitudes Attitudes spring from several sources - classical conditioning- - by association - can be subliminal - operant conditioning - rewards and punishments - observational learning - heredity - gut-level preferences Attitude Strength Strong attitudes - are more likely to remain unchanged as time passes - are better able to withstand persuasive attack or appeal speciFcally directed at them the two main reasons strong attitudes resist change are: - commitment- people are sure they are correct - embeddedness- people have connected these attitudes to other features of their self- concept, values and identity Attitude-behavior link attitudes DO NOT always predict behavior - LaPiere found that virtually all businesses served Chinese couples courteously, yet most owners held negative attitudes - sun-worshippers know the dangers of exposure to the sun, yet they continue to sun- bathe Attitude-Behavior consistency knowledge - the more we know about something the more likely it is that our behavior will be consistent with our attitude
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 3

social psych feb 10 notes - Social Psych - feb 10 The...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online