ENTevaluations

ENTevaluations - Brittany Smith Stephanie Nigel Christian...

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Brittany Smith Stephanie Nigel Christian Group 1: Speech Bubble 1. Is there a strong link between the problem identified and their concept? Why? There concept consisted of manufacturing a device that is able to translate, record, edit and file voice material. The concept was okay but the device needs more features for the price that was given. 2. Product / service feasibility. The product is going for $150 and they plan to do a partnership with a top brand name like Sony, one of their competitors. 3. Industry analysis. Indirect competitors: Translators, but face low competition because of cost to hire one Direct competitors: Sony, Panasonic, and Olympus Market analysis: 700 billion in industry, new entrants low Breakeven: 35,000 units Net loss: 600,000 Concept test 1: 20 buy, 8 might Concept test 2: 22 buy, 9 might Cause for both concepts: Price 4. Competitor analysis. No product on market like it Direct competitors: Sony, Panasonic, and Olympus Group 2: Amvima (service) 1. Is there a strong link between the problem identified and their concept? Why? They are offering a service to link all bank accounts that a person have together by using
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ENTevaluations - Brittany Smith Stephanie Nigel Christian...

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