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Unformatted text preview: • Urbanites who seek fun and maybe social drinkers • Impose shoppers and those willing to purchase items on the internet Demographics • All ethnicities • Due to the versatility of our product our target market can be utilized between the age groups of young adults and older patrons • Average Disposable income is $496,165 in the subcategory of small appliances for all four southeastern Florida counties which is our target market Marketing Environment: • Strengths: Innovative way to keep things hidden • Weaknesses: Not the best alternative to keep things safe • Opportunities: The potential to provide a variety of sizes through product development • Threats: Larger companies who offer security wall systems and alternatives to wall safes...
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This note was uploaded on 03/05/2011 for the course AFH 3000 taught by Professor Gomez during the Spring '11 term at FIU.
- Spring '11