Marketing - advertising via Clear Channel Communication...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing 1. What type of marketing material is it? Our team will utilize both print marketing material and radio broad-casted marketing material. 2. Who is the target group/market of the marketing material? The target group/market overall is adults over the age of 21 with subgroups of students at or above the age of 21 (undergraduate and graduate level), corporate level employers age 30 and above and couples and singles age 35 and above. Specific target groups are separated by location of market material distribution. 3. Where, when and how will the marketing material be disseminated? The print marketing material will be disseminated via posters and flyers. Posters are flyers will be distributed on college campuses, at local convention centers and within local communities beginning five weeks in advance of the event date. The radio broad-casted marketing material will include press releases to local radio stations as well as exclusive press releases, interviews and commercial
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: advertising via Clear Channel Communication (sponsor) beginning three weeks prior to event date. Commercial advertisements will be broad casted between the hours of 5:00 p.m. and 8:00 p.m. Monday through Sunday by Clear Channel Communications. Interviews will be broad casted the two Saturdays prior to the event date between 12:00 p.m. and 2:00 p.m. 3. How much will it cost to disseminate the marketing material? The following costs for print media were obtained from < www.fedex.com/us/office >. 2 22" x 28" posters - $69.99 10,000 Flyers at $0.25 each 10 Banners at $265.99 each 5,000- Brochures $1.03 each Radio broadcast provision is included in the Clear Channel Communication sponsorship package. No fee is included. All previously listed materials fit within the $10,500 budget allotment for printing and advertising....
View Full Document

Ask a homework question - tutors are online