the media - How individuals are impacted by media The...

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Theory and Philosophy of Communication Communicational Theory Lecture by: Dr. Natalie Nelson-Marsh THE MEDIA Language, environment, and society The Semiotic Tradition Theories Signs creates impressions, transmits ideas, and elicits a meaning to an audience Jean Baudrillard’s work, Exaggeration, hype, and excess become the criteria governing our interpretations, any literal connections to, or meaning for, signs themselves are gone The Sociocultural Tradition Helps us understand how the functions of and responses to the media – apart of culture Agenda-setting Theory Agenda setting establishes issues/images in minds of public Social Action Media Studies Theory Consists of humorous highly differentiated communities each with its own values, ideas, and interests The Sociopsychological Tradition How the media effects us
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Unformatted text preview: How individuals are impacted by media The Effects Theory The audience is heavily influenced by the media’s messages that are sent The Critical Tradition Media is a part of a culture industry that literally creates symbols and images that can oppress marginalized groups Critical Media Theories Feminist Media Studies How audiences mold or negotiate meanings of media messages bell hook’s critique Use of communication to disrupt and eradicate ideology of domination Reflections, applications, and implications 1.) The medium in which communication occurs contributes to the shape of society 2.) Media institutions have a major role in the production of culture 3.) Audience members and communities participate in constructing the meaning of media messages...
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the media - How individuals are impacted by media The...

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