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Unformatted text preview: How individuals are impacted by media The Effects Theory The audience is heavily influenced by the media’s messages that are sent The Critical Tradition Media is a part of a culture industry that literally creates symbols and images that can oppress marginalized groups Critical Media Theories Feminist Media Studies How audiences mold or negotiate meanings of media messages bell hook’s critique Use of communication to disrupt and eradicate ideology of domination Reflections, applications, and implications 1.) The medium in which communication occurs contributes to the shape of society 2.) Media institutions have a major role in the production of culture 3.) Audience members and communities participate in constructing the meaning of media messages...
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- Fall '10
- Sociology, Philosophy of Communication Communicational Theory, Communication Communicational Theory, Media Studies Theory, Semiotic Tradition Theories