sociopsychological

sociopsychological - know) Through genetic or...

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Theory and Philosophy of Communication Communicational Theory Lecture by: Dr. Natalie Nelson-Marsh Theoretical Tradition Sociopsychological (person as social being) Theory Nomothetic Concepts (building blocks of the theory, labels and terms) Trait theory Inputs and outputs Perception and cognition Behavioral, cognitive, and biological Explanations (dynamic connections made in the theory, answers the question “why” using the concepts above) Information Study of the individual as a social being Cognitive process explains how we behave Principles (the main point of the theory that differentiates it from other theories) Individual mind is responsible for understanding and processing information and generating messages Focus on the individual versus group/social interaction Philosophical Assumptions Epistemological (the name of knowledge, answers the question “how people know what they
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Unformatted text preview: know) Through genetic or neurobiological factors Meaning is shaped by the individual Mental operations used to manage messages, process information Ontological (the nature of existence and being, answers the question what is reality/what is being) Beyond our awareness Already pre-wired Choices made by our biological traits The individual sees reality through biological, cognitive, and behavioral lens Axiological (the nature of research value and research ethics, answers the question how should research be conducted/what should be done with the research findings) Three ways to look at behavior: behavioral, cognitive, and biological Research conducted from a biological perspective...
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