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Unformatted text preview: know”) Through genetic or neurobiological factors Meaning is shaped by the individual Mental operations used to manage messages, process information Ontological (the nature of existence and being, answers the question “what is reality/what is being”) Beyond our awareness Already pre-wired Choices made by our biological traits The individual sees reality through biological, cognitive, and behavioral lens Axiological (the nature of research value and research ethics, answers the question “how should research be conducted/what should be done with the research findings”) Three ways to look at behavior: behavioral, cognitive, and biological Research conducted from a biological perspective...
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This note was uploaded on 03/06/2011 for the course COMM 421 taught by Professor Dr.natalienelson-marsh during the Fall '09 term at Boise State.
- Fall '09