semiotics - Ability to assign objects a representative...

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Theory and Philosophy of Communication Communicational Theory Lecture by: Dr. Natalie Nelson-Marsh Tradition Semiotics (signs) Theory Nomothetic Concepts 1. We map out symbols using language (in our minds) to develop meaning 2. We link words to meanings 3. Triad members: A. Thought B. Referent/object C. Symbol/sign Explanations 1. Looking for process we use/assign symbols A. Experiences A. Objects Principles 1. Humans are unique in our ability to assign language symbols to objects 2. Humans are unique in using these symbolic representations to communicate Philosophical Assumptions Epistemological
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Unformatted text preview: Ability to assign objects a representative symbol is a priori to the human mind Knowledge is created when named representation takes place Knowledge arises from individual and social interaction with object Ontological Reality emerges when we perceive, understand, and name objects The signs and symbols communicate perceptions to others Axiological Focus on what does this represent How does use of the sign help communicate understanding of the object What is the use and effect (impact) of signs on the social life...
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This note was uploaded on 03/06/2011 for the course COMMUNICAT COMM 421 taught by Professor Dr.natalienelson-marsh during the Fall '10 term at Boise State.

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