notes 2 - Communication Public Speaking Lecture by...

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Communication Public Speaking Lecture by Christine Moore The Persuasive Speech Objectives To influence the audience To advocate on behalf of an issue To persuade others to accept your views To change behaviors To encourage people to get involved The process Persuasion is a complex psychological process for reasoning and emotion Skill is required to convince people to change Incorporating the listeners perspective into your presentation is the key The act of being persuaded does not happen with one message transmission; persuasion is a layering process Persuasion and rhetoric Aristotle defined the process of persuasion Rhetorical proofs centered on three types of persuasive proofs Balance between reason, emotion, and character Cornerstone of Persuasive Appeals
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Logos (logical appeal) Power of reasoning Facts, figures, and diagrams Statistics – valued sources Pattern of logical argument must be concluded with proofs Reasoning Inferences/conclusions from evidence Binds components of claims and evidence together Follows syllogistic line of deductive reasoning Major premise – minor – conclusion Enthymeme – probability where premise is implied Syllogism Three part argument Is argument valid Based on something that is true
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  • Fall '09
  • ChrsitineMoore
  • Logic, audience Audience acceptance, evidence Audience knowledge, persuasive proofs Balance, persuasion Rhetorical proofs, factual evidence Warrants

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notes 2 - Communication Public Speaking Lecture by...

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