DOW - DOW(1993) -Campbells termed feminine style has...

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DOW(1993) -Campbell’s termed “feminine style” has provided an alternative critical orientation with which to understand the source, form, and function of female communicative strategies. -he uses the rhetoric of Texas governor Ann Richards as a case study to extend the application and the implications of feminine style. 1) her rhetoric illustrates that elements of feminine style are identifiable in mainstream political discourse, and 2) in her rhetoric, feminine style functions not only as a strategy for audience empowerment but as a critique of traditional grounds for political judgment. -women are encouraged to exhibit communicative patterns that correspond to the tasks that women are expected to perform in the private sphere just as men’s communication reflects their primary roles in public life. -because womens communication patters are associated with their roles in the private sphere, and men have produced the meaning of what “public communication” entails, women have been perceived as ill-suited to the public sphere.
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DOW - DOW(1993) -Campbells termed feminine style has...

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