Hegemony - Hegemony, Feminist Criticism and the Mary Tyler...

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Hegemony, Feminist Criticism and the Mary Tyler Moore Show Gitlin describes hegemony as the means through which those who support the dominant ideology in a culture are able continually to reproduce that ideology in institutions and products while gaining the approval of those whom the ideology oppresses. Therefore television furthers hegemony through what he calls “inoculation”: incorporation radical ideologies One protects dominant ideology from radical change by incorporating small amounts of oppositional ideology Television is less progressive than we think If TMTMS came 5 years earlier its chances for success would have been lessened. Sitcoms limit the roles that women play; before tmtms, leading female characters were wives with no power outside the home. Used a workplace setting Sitcoms starting the the 70s showed a different image of family, not only patriarchal ones. Mary has three roles: mother, daughter, and wife Each aren’t distinct but play our repeatedly Daughter Lou Grant (producer of the news show)- paternal nature toward Mary
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This note was uploaded on 03/06/2011 for the course COMM 324 taught by Professor Krueger during the Spring '05 term at Maryland.

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Hegemony - Hegemony, Feminist Criticism and the Mary Tyler...

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