21 - Memory 10/21/10 I. Three Kinds of Memory a. Sensory...

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Memory 10/21/10 I. Three Kinds of Memory a. Sensory Memory - brief mental representation of everything that you do. i. Sounds, little details. ii. It has a very large capacity because it has to handle everything that enters your awareness. iii. Lasts for less that half a second for vision, about 2 to 3 seconds for sound. iv. Two kinds of sensory memory: 1. Iconic Sensory Memory : visual sensual memory. If you don’t do something with it, it vanishes 2. Echoic Sensory Memory : sound sensual memory. Every sound wave that is entering your ear is going into the sensory memory of the brain. If you pay attention to it you could pass it to short term memory 3. Demonstrating Sensory Memory : George Sperling studying visual sensory memory. Demonstrated that visual sensory memory is very large. He showed a matrix of letter for a brief second and played a tone and would have you report what row of letters matched what tone. v.
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This note was uploaded on 03/03/2011 for the course PYSC 100 taught by Professor Mamberg during the Fall '08 term at Bridgewater State University.

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21 - Memory 10/21/10 I. Three Kinds of Memory a. Sensory...

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