Jimmy Morgan, Business Policy, BUS -421-OL (Dec 2010 thru Feb 2011) Case Study
Assignment 1 “Whole Foods Market”
What are the chief elements of the strategy that Whole Foods Market is pursuing?
According to our text, "Whole Food Market seeks to offer the highest quality, least
processed, most flavorful, and naturally preserved foods available” (p. C2).
Whole Foods strives to keep their customers informed about eating healthier and living
They also believe that when you consume foods with artificial
ingredients, the threat of pesticides exists.
Whole Foods endeavors are to be different from other marketplaces by having the
strictest standards when it comes to selling the highest quality food as they apply to
nutrition, freshness, taste, and appearance.
Although way ahead of other markets in
sales, Whole Foods continue to deal with the current downturn in the economic system,
as other giant corporations face today. However, Whole Foods has built a competitive
advantage that they continue to improve on and sustain.
Whole Foods has and
continues to developed their identity and brand so as to stay ahead of the competition.
The only thing left for them to do is to develop a plan to leverage this to maximize their
Before 2002, Whole Foods strategy was to buy out smaller/similar businesses.
However, the problem they faced with this was, most of the businesses they purchased
had very little space and the locations are not ideal.
Since 2002, Whole Foods has built
many more individual stores, some even 50,000 square feet to alleviate previous
The main focus of Whole Foods is to ensure they stock the most variety and highest
quality of foods regionally and globally.
This is done through careful selection of food
suppliers who are in keeping with the highest standards of food production while
maintaining a certain degree of environmental and social responsibility in the process.
All individual stores that Whole Foods’ own sustains a unique environment for their
consumers, like ambient lighting, creative natural displays, and informative
demonstrations, all done to place an impression on their customers to come back and
even tell others about their experience.
Whole Foods is all about team hence why they use a team-based strategy for all of their
They strive to instill in their employees that they are part of a democratic
process of selecting new workers, implementing new ideas and encouraging individual
In addition, they also stress being accountable for failures as well as
the success they encounter.
Company employees are also given multiple options when
it comes to work schedules, company profit sharing, and company benefits.