BUS 421-OL-FINAL PROJECT-JIMMY MORGAN-1

BUS 421-OL-FINAL PROJECT-JIMMY MORGAN-1 - Case Analysis...

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Case Analysis: Wal-Mart Stores, Inc.: Management’s Efforts to Transform the Company Stop Ongoing Bashing 1 Wal-Mart Stores, Inc. Jimmy D. Morgan Business Policy 421OL Thomas Edison State College Dr. Lawrence Ness
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Case Analysis: Wal-Mart Stores, Inc.: Management’s Efforts to Transform the Company Stop Ongoing Bashing 2 Introduction Wal-Mart’s journey from its humble beginnings in the 1960s as a discount retailer to a juggernaut in 2008 is a result of strategic management initiatives. A business culture has developed in which the management is always alert to solve issues or problems that arise by initiating rapid but effective initiatives. “This culture has enabled all stakeholders to contribute in the process of decision making and thus enhance collaborative efforts that drive the business towards achieving the company’s long and short term objectives” (Hayden, Lee, & Pereira, 2002, p. 2). This analysis will identify the issues leading to the current situation at Wal-Mart, Inc., identify its competitive advantage, examine the strategic efforts to combat Wal-Mart bashing, and make recommendations on how the company can improve its performance. An overview of Wal-Mart’s case Wal-Mart like many other successful corporations is faced with criticism from individuals, groups, and competitors about its business activities. As Sam Walton (CEO) states, “This is especially crucial in the future performance of the company” (Thompson, 2008, p. 3). The success of the business is an obstacle in changing the business with the changing environment as no one can foresee this need including the leadership team. The criticism is a clear evidence of a changing business environment, which can deny an organization a better position in the market, if the warnings are ignored. By initiating several plans within the stores, Wal-Mart has an opportunity to lead in the retail market in various aspects including ethical and environmentally friendly sourcing. “Wal-Mart’s strategy encompasses a number of tactics that ensure product differentiation and cost reduction initiatives” (Hayden, Lee, & Pereira, 2002, p. 1). It
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Case Analysis: Wal-Mart Stores, Inc.: Management’s Efforts to Transform the Company Stop Ongoing Bashing 3 focuses on cost-efficient operations, reduced prices, a mix of name-brand and private merchandise, wide selection, multiple store formats, customer friendly environment, limited advertising, astute merchandising, customer satisfaction, regulated expansion to new markets, and entering foreign markets through acquisitions. The firm has pursued a low-cost leadership strategy in building its customer base by winning their loyalty with extensive loyalty programs such as discounts. The multiple store formats ensures that the company meets its customer needs while acquisitions have paved the way for the company to increase its global market share. Unfortunately, Wal-Mart is faced with issues that compromise its future. Since
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This note was uploaded on 03/03/2011 for the course BUS 421-OL taught by Professor Lonneyness during the Fall '11 term at Thomas Edison State.

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BUS 421-OL-FINAL PROJECT-JIMMY MORGAN-1 - Case Analysis...

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