Rhetorical Analysis Template for paper-based ads (#2)

Rhetorical Analysis Template for paper-based ads (#2) -...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Your name: Name or 1-sentence description of your ad: Paste a digital copy of the ad here if it’s available (via scan or photo): Very briefly, tell me what you see: Rhetorical Elements Author (or company, or organization): Target audience (be specific!): List a few words to describe this ad : How would you describe the “personality” ( ethos ) of this ad? How do the characters that appear in the ad help create the ad’s personality? Are they famous? Are they “normal” like you and me? Beautiful? Smart? Funny? Boring? Consider the organization . Does it contribute to the ad in any way?
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Here, try to focus on the organization of visual elements. What about the use of colors? Did the ad include any objects or images that act as symbols (for example, a big muscle could symbolize strength, or a green logo could symbolize ecological sensitivity)? What are the goals of the ad? Obviously, most ads want to sell something—but do they use a different strategy by asking us to perform a smaller task first? Does the author have a larger agenda? Finally, evaluate the ad’s effectiveness in 2-4 paragraphs. Try to include the ideas from class (logos, pathos, ethos)....
View Full Document

This note was uploaded on 03/03/2011 for the course ENG 11011 taught by Professor Dr.susant.lord during the Spring '08 term at Kent State.

Page1 / 2

Rhetorical Analysis Template for paper-based ads (#2) -...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online