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Rhetorical Analysis Template for paper-based ads (#2)

Rhetorical Analysis Template for paper-based ads (#2) -...

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Your name: Name or 1-sentence description of your ad: Paste a digital copy of the ad here if it’s available (via scan or photo): Very briefly, tell me what you see: Rhetorical Elements Author (or company, or organization): Target audience (be specific!): List a few words to describe this ad : How would you describe the “personality” ( ethos ) of this ad? How do the characters that appear in the ad help create the ad’s personality? Are they famous? Are they “normal” like you and me? Beautiful? Smart? Funny? Boring? Consider the organization . Does it contribute to the ad in any way?
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Unformatted text preview: Here, try to focus on the organization of visual elements. What about the use of colors? Did the ad include any objects or images that act as symbols (for example, a big muscle could symbolize strength, or a green logo could symbolize ecological sensitivity)? What are the goals of the ad? Obviously, most ads want to sell something—but do they use a different strategy by asking us to perform a smaller task first? Does the author have a larger agenda? Finally, evaluate the ad’s effectiveness in 2-4 paragraphs. Try to include the ideas from class (logos, pathos, ethos)....
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