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Unformatted text preview: Here, try to focus on the organization of visual elements. What about the use of colors? Did the ad include any objects or images that act as symbols (for example, a big muscle could symbolize strength, or a green logo could symbolize ecological sensitivity)? What are the goals of the ad? Obviously, most ads want to sell something—but do they use a different strategy by asking us to perform a smaller task first? Does the author have a larger agenda? Finally, evaluate the ad’s effectiveness in 2-4 paragraphs. Try to include the ideas from class (logos, pathos, ethos)....
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- Spring '08
- Rhetoric, ad help