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Examining Arguments

Examining Arguments - Examining Arguments Ethos = The...

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Examining Arguments Ethos = The imaginary person your reader thinks of when they read your work. Usually changes for each assignment you write. Problems to look out for : Ethos too low (don’t sound well-informed, appear “amateurish”) - When you use simple, formulaic organization patterns, you don’t appear like an interesting, well- developed writer. Creativity suggests skill. - Not addressing issues on local terms creates a “distant” ethos, so use “we” when appropriate + analyze facts in terms of local, everyday life Ethos too high (sound too analytical, sound like an outsider) - When you use complicated words, avoid natural/conversational contractions, or act infallible (speak like you think your never wrong) - When you look at things from an impossibly large perspective (people believe they are unique, different from the larger issue itself) Avoiding a perspective that is too large Small annoyances are equally if not more persuasive than large, dangerous, “extreme” concerns, because most people “don’t believe it will happen to them”.
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