paper 2 - A centralized organizational system is where the...

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A centralized organizational system is where the major decisions are made from the top of the hierarchy. Usually the head person in a centralized organizational system is the president who chooses a marketing communications manager who is responsible for marketing research, advertising, sales, and product planning. Decentralized organizational systems begin usually with corporate at the top of the hierarchy and disperses the same five positions but the marketing department is then split into a longer chain of hierarchies still having managers near the bottom. The manager of advertising or marketing communications is responsible for hiring, training, and overseeing the sales manager, product manager, and marketing services. At the lower-levels of management there are brand manager’s that use Ad agencies that report to the product manager and connect with the advertising department. The marketing services are split into advertising department and the marketing research. The advertising department is responsible for the sales promotion, package
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paper 2 - A centralized organizational system is where the...

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