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Unformatted text preview: Ashley Sellers M KTG 3740 W/W 2:00 Paper #4 2. Barack Obama is a huge free endorser for the brand blackberry phones. Barack Obama is the President of the United States and the most powerful man in the country. Step one in McCracken’s meaning transfer model is culture and Barack Obama’s acquired meaning is he is one of the best communicators, networkers, and extremely intelligent. Step two, endorsement, suggests celebrity endorsers brings their meanings and image into the ad and transfer them to the product they are endorsing. Barack Obama does this for blackberry by bringing his meaning of being one of the best communicators, networkers, and highly intelligent and wanting to use no other phone device and refusing to give it up when taking the position of Chief-In-Commander because it is that useful for him as the most powerful man in the country. Blackberry brand phones targeted audience is for professionals and makes it easy and possible for people to communicate efficiently, reliable, and network easily and...
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This note was uploaded on 03/03/2011 for the course MKTG 3730 taught by Professor Staff during the Fall '08 term at Western Michigan.
- Fall '08