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Unformatted text preview: Ashley Sellers 11/30/10 M KTG 3710 Paper #6 The Super Bowl does always draw in the largest TV viewing audience of the year but the average cost is $3 million for 30 seconds! That seems crazy to me but for some companies its nothing. For example, Procter & Gamble is ranked number 1 for measured TV advertising at $1,112.8 million. One pro to marketing of the Super Bowl today is a lot of people also like the Super Bowl for the commercials because they know it is going to be something new, and not just a time for the viewers to take a break from the TV set like in most cases. Marketers are also using the Super Bowl as a promotional advantage; for example, several marketers will give Super Bowl tickets as a prize to a promotion, PepsiCo used the big game to launch a $1 billion “collect-and-get program” promotion where consumers can redeem points for music downloads from Amazon.com through a special Web site. To launch the promotion Pepsi used a stunt-filled spot featuring singer Justin Timberlake being tossed into a...
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This note was uploaded on 03/03/2011 for the course MKTG 3730 taught by Professor Staff during the Fall '08 term at Western Michigan.
- Fall '08