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Unformatted text preview: traditional marketing through sports. The products most seen through this magazine would be beverages; first beverages such as Gatorade being advertised twice in one magazine for athletes to drink with doing physical activities and then two beer advertisements because a lot of individuals watching sporting events enjoying drinking a beer with friends at the same time. Beverages are always going to be purchased it just depends on the consumer of which beverage they will choose. I believe this category is choosing mainstream marketing in sports illustrated to be effective because it includes their target market. One is being the physical athletes themselves for Gatorade and two being the huge sports fans that watch many games and more than likely consume multiple beverages while watching sporting events....
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This note was uploaded on 03/03/2011 for the course MKTG 3740 taught by Professor Atkin during the Fall '08 term at Western Michigan.
- Fall '08