paper #10 - Ashley Sellers Marketing 3800 8/16/10 Paper #10...

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Ashley Sellers Marketing 3800 8/16/10 Paper #10 The team website I compared to two charts in the book to was the Dallas Cowboys official website. In chart 19.2 the comparison results are as follows: Player Information: Yes player information is listed several times on this website; including on the tool bar and twice on the front webpage Schedule: Yes, schedule is also listed more than once on the website; including a layout on the front webpage and in the tool bar as well. Current Team Statistics: Yes, listed on tool bar and easy to find Press releases: Yes, I suppose they do have multimedia on the tool bar and in this section includes highlights under video which includes old press release videos could not find anything on upcoming press releases. Upcoming Promotions: Yes, much upcoming community involvement approaching and of course upcoming superbowl 2011 being hosted here! Club History: Yes, history by season under toolbar but when clicked on years only shows extreme highlights or records for the year.
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This note was uploaded on 03/03/2011 for the course MKTG 3740 taught by Professor Atkin during the Fall '08 term at Western Michigan.

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paper #10 - Ashley Sellers Marketing 3800 8/16/10 Paper #10...

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