6_The self-importance of moral identity

6_The self-importance of moral identity - The...

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Ajay K Jain, MDI 1 The Self-Importance of Moral Identity Acquino & Reed (2002)
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Ajay K Jain, MDI 2 The process of scale development The concept of exploratory and confirmatory factor analysis The concept of convergent, discriminant and nomologcal validity Using this knowledge to develop a scale and predicting outcome behavior from the developed measures of a construct by using multiple regression analysis
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Ajay K Jain, MDI 3 The Self-Importance of Moral Identity Development of Scale Phase -1 Pilot Study: Trait Identification Sample (116 Male and 112 Female Business students) They were asked to think of personal traits, characteristics, or qualities that a moral person possesses. List as many as they could in an open ended response format Identification of 376 non- overlapping moral traits. Through content analysis synonymous traits were combined, which reduced to 19 distinct traits. To discriminate moral identity traits with other social identity traits, only 9 traits were identified in moral person.
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Ajay K Jain, MDI 4 List of traits Caring Compassionate Fair Friendly Generous Helpful Hardworking Honest Kind
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Ajay K Jain, MDI 5 Pilot Study 2: Trait Validation Whether these nine traits have sufficient content validity as identity invoking stimuli. Five point rating scale from 1 (absolutely
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This note was uploaded on 03/03/2011 for the course MARKETING 101 taught by Professor Singh during the Spring '11 term at Management Development Institute.

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6_The self-importance of moral identity - The...

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